audience

Bookforum is read by young, professional, educated, and informed book buyers. Our readers not only consume culture, they create it—in the worlds of media, the arts, business, and academia. Our international distribution of 50,000 includes not only Bookforum subscribers but all domestic Artforum subscribers as well as a rapidly growing newsstand circulation, for a total audience of 175,000.

Circulation 50,000
Readership 175,000
Sex
Male 51%
Female 49%
Age
Under 25 21%
25-34 37%
35-44 19%
45-54 15%
Over 55 8%
Education
Undergraduate 31%
Postgraduate 39%
Doctoral graduate 18%
Professional degree 12%
Number of Books Purchased Annually
Under 10 2%
10-20 21%
21-30 19%
Over 30 58%
Amount Spent on Books Annually
Under $100 1%
$100-249 23%
$250-500 30%
Over $500 46%
Where Books are Bought
Independent booksellers 91%
Amazon 84%
Other online booksellers 39%
Chain booksellers 48%
Bookforum Readers' Areas of Interest
Fiction 92%
Art history 56%
Current affairs 48%
Artist monographs 32%
Travel 31%
Biography 56%
Poetry 47%
Reference 45%
Cookbooks 34%
Music 27%
Time Spent Reading Each Issue
Less than two hours 16%
More than two hours 84%