audience

Bookforum is read by young, professional, educated, and informed book buyers. Our readers not only consume culture, they create it—in the worlds of media, the arts, business, and academia. Our international distribution of 40,000 includes not only Bookforum subscribers but all domestic Artforum subscribers as well as a rapidly growing newsstand circulation, for a total audience of 140,000.

Circulation 40,000
Readership 140,000
Subscribers 75%
Newsstand 25%
Sex
Male 57%
Female 43%
Age
Under 25 7%
25-34 24%
35-44 21%
45-54 16%
Over 55 32%
Education
Undergraduate 20%
Postgraduate 18%
Professional degree 38%
Doctoral graduate 24%
Number of Books Purchased Annually
Under 10 4%
10-20 21%
21-30 20%
Over 30 55%
Amount Spent on Books Annually
Under $100 4%
$100-$249 14%
$250-$500 31%
Over $500 51%
Where Books are Purchased
Independent booksellers 92%
Online booksellers 90%
Chain booksellers 41%
Bookforum Readers' Areas of Interest
Fiction 90%
History 79%
Biography 59%
Current affairs 52%
Philosophy and religion 50%
Art and photography 48%
Poetry 47%
Music 37%
Reference 33%
Travel 32%
Cookbooks 30%
Children's 21%
Book Format Typically Purchased
Print 59%
Digital 2%
Both 39%