audience

Our audience is young and smart . . .

SEX
49% male
51% female

AGE
21% under 25
28% between 25 and 34
22% between 35 and 44
11% between 45 and 54
18% over 55

EDUCATION
53% have received a postgraduate degree

They buy a lot of books . . .

18% buy 10–30 books annually
27% buy 31–50 books annually
55% buy more than 50 books annually

They buy their books from independent bookstores, chain bookstores, and online . . .

81% purchase their books from independent bookstores
35% purchase their books from Barnes & Noble and/or Borders
75% purchase their books from amazon.com

Their tastes are broad . . .

(% of readers bought books in the following areas)
86% fiction
63% biographies
56% art history
53% current affairs
45% references
43% poetry
28% travel
26% cookbooks
23% music
21% architecture
21% artist monographs
17% exhibition catalogues
15% children's

They visit the site frequently, they come back, and they tell their friends great things about bookforum.com . . .

54% visit the site several times a day
29% visit the site several times a week
17% visit the site about once a week
86% consider the site essential

2 out of 3 visit the site several times a week, if not every day

70% consider the site essential and resourceful
84% describe the site as smart, excellently curated, and compelling
93% are likely to recommend bookforum.com to a friend