audience

Our audience is young and smart . . .

SEX
55% male
45% female

AGE
8% under 25
15% between 25 and 34
29% between 35 and 44
15% between 45 and 54
33% over 54

EDUCATION
56% have received a postgraduate degree

They buy a lot of books . . .

18% buy 10–20 books annually
20% buy 21–30 books annually
55% buy more than 30 books annually

They buy their books from independent bookstores, chain bookstores, and online . . .

88% purchase their books from independent booksellers
79% purchase their books from online booksellers
25% purchase their books from chain booksellers

Their tastes are broad . . .

(% of readers bought books in the following areas)
81% fiction
58% history
54% art and photography
54% philosophy and religion
54% poetry
46% biography
38% reference
33% architecture
33% current affairs
27% travel

They visit the site frequently . . .

160,000 average monthly page views
90,000 sessions
70,000 unique users