advertising opportunities

bookforum.com provides access to its exclusive audience via banner advertising. All advertising is sold by impressions or by month. All banner placements are run-of-site.

SIZES


1. Leaderboard Ad

Dimensions: 940 pixels wide by 90 pixels high
Placement: Top center of page
Maximum file size: 45k max physical file size


2. Marquee Banner

Dimensions: 234 pixels wide by 60 pixels high
Placement: Upper right hand corner of page
Maximum file size: 20k max physical file size


3. Book Jacket

Dimensions: 100 pixels wide and a maximum height of 240 pixels
Placement: Right side of page
Maximum file size: 20k max physical file size

We do not accept animated ads (Flash or animated gifs) for Book Jacket ads.


4. Wide Skyscraper

Dimensions: 160 pixels wide by 600 pixels high
Placement: Left side of page
Maximum file size: 45k max physical file size


5. Mini Skyscraper

Dimensions: 160 pixels wide by 240 pixels high
Placement: Left side of page
Maximum file size: 45k max physical file size

SPECIFICATIONS

  • RGB colorspace.
  • 72 dpi max actual size.
  • No looping restrictions.
  • All GIF animations must have at least a 3 second delay between frames.
  • We accept standard JPEG, PNG, GIF (animated & static) as well as Flash (SWF) files.
  • Please provide an ad tag (URL) for all ads.
  • For Flash (SWF) files, please refer to the guidelines below.
  • Delivery by email to valerie@bookforum.com.

Flash (SWF) Specifications

  • 512k max physical file size.
  • RGB colorspace.
  • 72 dpi max actual size.
  • IIf audio/video is a part of the advertisement, the audio/video component should only be activated by end-user initiation.
  • The final Flash (SWF) file should be self-contained and not rely on outside includes/resources.
  • We highly recommend that all Flash (SWF) files that are submitted to us use the industry standard getURL() method for handling links in the ad. Using the getURL() allows us to ensure more accurate tracking of ad performance via our ad system. Technical details on how to properly implement getURL() scripting in your ad are provided on Adobe's/Macromedia's website.
  • IIf you do not have the capability to implement the getURL() method, all links/URLs should be embedded/hard-coded in the Flash (SWF) file.
  • To avoid compatibility issues, we recommend you make sure the Compress Movie option is unchecked when exporting/saving the Flash (SWF) ad.
  • All Flash (SWF) ads should be accompanied by a non-animated backup ad in JPEG or GIF format in case of difficulties encountered with the Flash (SWF) file.

Rich Media Ad (HTML, dHTML or other non-standard digital elements)

We welcome the opportunity to place special/non-standard formats. But they must be cleared for compatibility with our tech department prior to ad launch to assure a smooth launch of your campaign.

CONTACTS

Valerie Cortes
(212) 475-4000 x237
valerie@bookforum.com

Danielle McConnell
(212) 475-4000 x244
dmcconnell@artforum.com

* bookforum.com reserves the right to reject or cancel any advertising at any time.