Shane Gunster (Simon Fraser): "Second Nature": Advertising, Metaphor and the Production of Space. Can people be influenced by subliminal messages? Banned in many countries, it may have swung a US presidential election and could be the next big thing in advertising. Yet scientists are not even convinced that subliminal advertising works. A review of Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume by David Verklin and Bernice Kanner. A review of Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game by Allen Rosenshine.