Colin De Land, American Fine Arts

A personal aside: When Colin De Land died in 2003 at age forty-seven, Artforum titled its tribute to him “Shaggy Dogg.” It was one of the most apt titles the magazine ever came up with. First at Vox Populi, the East Village gallery he opened in the early ’80s on East Sixth Street, then at American Fine Arts, on Wooster Street and later in Chelsea, Colin’s approach turned art dealing on its head; it seemed at times to be an inside joke (just like the show he staged of the fake artist John Dogg), but could anyone other than Colin have pulled it off? The cliché is to say Colin made the gallery into its own work of Conceptual art, but clichés always contain a measure of truth. Dennis Balk, who worked with American Fine Arts and Colin for over a decade, has gone through the extensive photo archives Colin

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