Who doesn’t love to let their fingers do the walking through glossy catalogs?
The Illustrated History of Mail Order Shopping
by Robin Cherry
Princeton Architectural Press
$35.00 List Price
Every time I flip through an L. L. Bean or The Company Store catalog and start to surrender to a world demanding no more of me than to juggle price, size, and color, a scene from Seinfeld comes to mind. Elaine is lying on her bed, thumbing through a Hammacher Schlemmer–y catalog, and considers purchasing “The World’s Best Pizza Cutter.” “Seventy-six bucks, how often do I make . . .” she says—and then, with revulsion, “
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