What Would Jesus Buy?
How evangelicals stopped worrying and learned to love capitalism
To Serve God and Wal-Mart:
The Making of Christian Free Enterprise
by Bethany Moreton
Harvard University Press
$27.95 List Price
Books claiming to decipher evangelical Christianity for the secular reader are nothing new, but the Bush years ushered in the genre’s golden age. Following the 2000 election, scores of pundits sought to explain the rise of the Christian right, and some of their efforts were worthwhile. For The Great Derangement, Matt Taibbi went undercover at a fundamentalist retreat that culminated with a mass exorcism where he was