Prada's austere individualism is powerfully attractive. That's why it sells.
"To be Prada is to be perfect in every way," reads one of the few examples of actual prose in Prada (Abrams, $125), the luxury-goods company's latest and largest coffee-table book. It's an image-heavy tome about image, and words are relegated to captions. The form makes clear what no corporate-authorized text could be expected to state outright: Prada, no differently from any other global brand, traffics in image.