Jul 29, 2011 @ 4:00:00 am
George Plimpton and Mr. Puss, the cat.
Does the term "advertorial" (a collision between "advertising" and "editorial") seem less off-putting when applied to books? The Staff Recommends, a publisher-backed books site spearheaded by members of McSweeneys and the Morning News, hopes so.
A Kickstarter campaign to finance a documentary about Paris Review editor George Plimpton (titled Plimpton!) is gathering momentum. With 28 days left to go, filmmakers have raised more than half of the $25,000 needed to pay for archival footage.
Unbound, the “Kickstarter for books,” works by allowing members to propose a book idea, then letting the internet public fund it (or not). Fast Company reports that the start-up may have raised enough money to finance its first project: a book by Monty Python’s Terry Jones.
Little, Brown is banking on any publicity being good
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