Nov 29, 2012 @ 12:29:00 am
The Observer crashes Tao Lin’s graduate seminar on the short story, and gets pretty much what you’d expect: a discussion of George Saunders and casual prescription-drug use.
Despite how many books are being published these days, writers and publishers are often bad at promoting them, argues Impossible Mike at HTML Giant. But then, precisely because of the number of books coming out, most forms of advertising don’t seem to work: traditional promotion is often ignored, and social media is overrated. “I’m just wondering,” he writes, “what the hell is the best way to sustainably advertise books? Reading tours? Book trailers? Posting your shit on Tumblr? Linking your books to your friends and family?”
“You might wonder how a ten-year career becomes worthy of commemoration, and so would I. Yet no one openly questioned
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