Advice is so much more enjoyable to give than it is to receive that its long flourishing as a genre—from the conduct books and periodicals of the seventeenth and eighteenth centuries to the current plethora of columns, livechats, and podcasts—could seem mysterious. Of course, watching other people being told what to do might be the most fun of all, which surely helps account for the enduring appeal of the advice column, and explains why living online seems only to enhance that appeal. Yet the
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