Douglas Coupland has been described as "possibly the most gifted exegete of North American mass culture writing today." His prolific output of great novels, coupled with his work in design and visual art has firmly placed him as an authority on the landscape of the 21st century. It was his desire for escapism that led to his new book, the rigourously funny and wonderfully filthy Worst. Person. Ever. He talks to Indigo about mixing the profane with the sacred, and the power of literature as an art form.