Keith Gessen

Via the Casual Optimist: Design consulting firm IDEO offers three visions for the future of the book, and, unsurprisingly, print isn't on the agenda. IDEO's video outlining their ideas is so blithe and whimsical that we we were swept up for a moment in their somewhat surreal concepts, such as "Alice," an interactive e-book that aims to "[blur] the lines between reality and fiction." As the narrator cheerfully intones, "stories unfold and develop through reader's active participation . . . unexpectedly the reader stumbles upon plot twists and turns, embeded in the stories that are unlocked by performing certain actions, such as being at specific geographic locations, communicating with the characters in the stories, or contributing to the stories themselves." When the spell was broken, we suddenly remembered that perhaps GPS, an iPhone, and an iPad weren't necessarily crucial for engaging with a story.

Why is Lady Gaga wearing meat? Tom Payne, author of Fame: What the Classics Tell Us About Our Cult of Celebrity, looks to the ancient Aztecs and Greeks for answers.

Forbes wonders: Why does Ron Burkle even care about Barnes & Noble? (Via Pwxyz.)

Tao Lin, Great American Novelist.

At the New York Times Magazine, Elif Batuman gives the definitive report on the ongoing and bizarre trial over boxes of Franz Kafka's unpublished work, which is currently (and controversially) owned by two women in Tel Aviv, one of whom by all accounts has too many cats. A question that Batuman raises early on: Can anyone own Kafka?

Novelist and editor Keith Gessen goes on YouTube to apologize to all readers who were offended by the backwards apostrophes in N1FRn+1's film review magazine.