Jan 11, 2013 @ 12:56:00 am
For the next two years, McDonald’s in Britain will give out children’s books with Happy Meals. The campaign is backed by the UK National Literacy Trust, and the chain expects to give out more than fifteen million fiction and non-fiction books by the end of 2015.
On Thursday, Doubleday announced that it is releasing the Fifty Shades of Gray series in hardcover for the first time at the end of the month, giving the trilogy an even more peculiar publication trajectory in the US (going from e-books to paperbacks to hardcovers). The move is timed to coincide with Valentine’s Day, and the books will include certain bonus features like “themed endpapers (ties, masks, handcuffs),” “rough front pages” and “red silk ribbon markers.”
Seth Godin asks: "Does Kickstarter work as a platform for books?" Maybe, but not so well.
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