NASCAR outgrew its rebel roots but kept its southern charm
White Lightning, Red Clay, and Big Bill France
by Daniel S. Pierce
The University of North Carolina Press
$30.00 List Price
NASCAR, the nation's premier stock-car racing circuit, draws an average of seventy-five million TV viewers a year, a third of the US adult population and second among sports only to professional football. Though its roots lie in the Piedmont South, today it draws fans from across the country, and its demographics match up closely with the population at large—middle-class, educated, and surprisingly racially diverse.