John Lanchester
At the end of June, Mark Zuckerberg announced that Facebook had hit a new level: two billion monthly active users. That number, the company’s preferred ‘metric’ when measuring its own size, means two billion different people used Facebook in the preceding month. It is hard to grasp just how extraordinary that is. Bear in mind that thefacebook—its original name—was launched exclusively for Harvard students in 2004. No human enterprise, no new technology or utility or service, has ever been adopted so widely so quickly. The speed of uptake far exceeds that of the internet itself, let alone ancient technologies such 
If we follow the logic of Fredric Jameson’s Postmodernism, or the Cultural Logic of Late Capitalism, we could say that Rupert Murdoch is not so much a man, or a cultural force, as a portrait of the modern world. He is the way we live now; he is the media magnate we deserve. It is almost impossible to say a single conclusive, summing-up thing about him.